“There is no greater cause than keeping this lake clear, because really, it is a proxy for all of our larger efforts,” California Governor Gavin Newsom declared from the South Shore of Lake Tahoe. The remark came near the end of a keynote speech...
SPONSORED POST Nestled in the heart of the Sierra, the 34th annual Autumn Food & Wine Festival presented by the North Lake Tahoe Resort Association is sure to inspire your palate and bring you an elevated culinary experience. The annual festival, scheduled for September 20–22 at The Village at Northstar,...
Sponsored Content The new Center for Orthopedic Medicine will be the only site in downtown Reno providing orthopedic care and urgent care for bones, joints and muscles Reno Orthopedic Clinic (ROC), the region’s oldest and largest provider of specialized orthopedic care, has begun the groundbreaking of its...
Sponsored Content The trend in luxury home design of embracing an indoor-outdoor lifestyle is definitely on the rise, but the concept of joining a building to its natural surroundings is nothing new. Frank Lloyd Wright embraced the idea that living space should expand outdoors as a...
Sponsored content When Matt Levitt rolled into South Lake Tahoe for the first time in June 2001, he was on what turned out to be the last day of a one-way road trip from Maryland. He had recently graduated from business school and moved into a...
An old logging road cuts deep into the Sierra, past towering conifers and prickly Christmas trees, their needles softened by a layer of fresh snow. The wooded passage leads past a “Bigfoot Crossing” sign—fittingly placed in this rugged, high-elevation landscape—and ends at a frozen lake...
Framed by towering glacier-carved cliffs rising dramatically from its shoreline, Frog Lake holds its own among the Northern Sierra’s most rugged and picturesque alpine lakes. Despite its close proximity to Truckee, however, few have seen it up close. Set at 7,600 feet between Castle...
SPONSORED CONTENT Sprinter vans and Toyota trucks pull into the Northstar California parking lot loaded with families ready to get on the mountain. Unlike other Tahoe parking areas, parents and kids step out with knee pads and full-face helmets in tow—with no beach towels in sight. The...
It’s an old joke. At Lake Tahoe there are basically two seasons—winter and construction season. Born out of frustrated driving experiences for both locals and veteran visitors, the well-worn quip expresses the seemingly endless transformation necessary to maintain the infrastructure while attempting to accommodate the demand...
Five companies in Tahoe and Truckee have taken their social and environmental commitment to a new level by formalizing it as part of their corporate structure. Mangrove Web Development, bigtruck, Environmental Incentives, Eagle Protect PBC and the Law Office of Lara Pearson joined the B Corp...